With the original Star Wars trilogy being release in the 70s and 80s and then a prequel trilogy being released from 1999-2005 that gives the franchise a total of 6 movies. Disney recently bought the rights to the franchise and in 2015 began a new trilogy with the 7th instalment- Star Wars: The Force Awakens. Along with another 3 spin off movies that have been planned. Created by George Lucas who founded Lucasfilm, Star Wars is known by most people in the western world even if they haven’t seen it which is why it is currently the largest movie franchise ever, and so it would be obvious that there is going to be multiple types of media convergence for it. The franchise has spread from films to TV shows to Comics then Games and the list goes on.

The first type of multi-media convergence that Star Wars has is The Clone Wars & Star Wars Rebels, which are both animated TV shows aimed at children. Both of these incorporate the stories from the films and some characters but are mainly spinoffs using the same universe. These is a good type of multi-media convergence as it has kept Star Wars on the map, and introduced children (new potential audience) to a franchise that they might have otherwise never been interested in.

As well as having 2 TV shows, Star Wars has also expanded to comics. The first comics were created by Marvel in 1977 and was a publicity decision by Lucasfilm to raise awareness of the movie. Stan Lee (Creator of Marvel) was approached by Lucasfilm’s head publicist and asked to make the comics, thinking those who read Marvel comics were the appropriate target audience for Star Wars. Stan Lee was against releasing the comics before the film’s release but eventually accepted. The Comics were an adaptation of the movie and were an incredible hit, saving Marvel from financial ruin that year. This was good for Lucasfilm because Star Wars established a huge following of people from the comics alone.